Why you should choose a pseudonym at Starbucks

When Starbucks introduced personalising the coffee shop experience by writing their customer’s names on their coffee cups people felt violated. Why on earth would a coffee chain want to know your name? Once coffee drinkers came round to the idea that the baristas were demanding their names, then began a wave of uproar across social media … More Why you should choose a pseudonym at Starbucks

How To Turn Your People Into Your Best Defence

Asked what it would take to reduce the risk of a successful cyber attack by over 70%, most CISOs would probably list further big investments in yet more sophisticated systems. What might surprise them – and delight their CFO who’d be spared the expense – is that it’s possible to achieve this quantum reduction through … More How To Turn Your People Into Your Best Defence